Reel TV

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We can make any slot machine do more than you ever imagined...


About Reel  TV

Reel TV turns slot machines into a personal cocierge and prime advertising space for major brands.

Slot Machine Cocierge allows your customers to order drinks, make dinner reservations, send emails and much more from almost any slot machine you own.


Schedule a Demo

Please give us a call at 702 438-7900 or click here to schedule a demonstration of our technologies.


Slot Concierge

left direction
right direction
Advertise directly on your slot machines, using ...
Send E-Mails
Your customer can send E-Mails from your slot ma...
Promote Special Offers
Promote your special offers and print coupons fr...
Order Show Tickets
Order tickets for your casino's shows and events...

Featured Articles


GLI Approves Reel TV

Gaming Laboratories International has certified a new technology offered by Las Vegas-based company Reel-TV which feeds high-resolution video directly to slot machines.

The Reel-TV patent-pending technology allows casinos to schedule and deliver high-resolution video advertising directly to slot machines on the floor in real time. The idea is to transform idle slot machines into advertising vehicles, as well as adding visual attraction to normal slot interfaces.



Reel TV Takes Over Idle Slots

Idle slots become advertising vehicles at Palms Rather than having idle video slot machines sit static during down times, the Palms has turned them into part-time advertising vehicles with the help of a Las Vegas-based technology company. Instead of game displays, 15-second messages about the Playboy Club, specials at Simon Restaurant or coming attractions at the Pearl Concert Theater are displayed. "The messages can be tailored for whatever the casino would like to promote," said Keith Atkinson, a principal at Reel-TV, which provided the system to the Palms.



Game Changer - Reel TV Messaging At The Machine

Walk along some hightraffic casino areas at the Palms Casino Resort in Las Vegas, and you might see more than the characters and symbols you've come to expect on slot machine screens. You're likely to see advertisements for the Moon nightclub, restaurants or other amenities inside the Palms.


  • Keith Atkinson - Principle

  • Han Timmerman - Chief Technologist

  • Benito Biancanello - Field Service

keith-133x200Mr. Atkinson holds patents in 32 countries and most recently the creator of "Slot Concierge" a full game screen media window on video slot machines, which currently have 7 patents pending on this technology.

This hardware and software solution works on all manufacturer's video slots unlike all other competitors.

Mr. Atkinson development expertise was a systems consultant for IGT, and prior to IGT, Acres Gaming, Inc. when he was the inventor and developer of the highly successful Mobile Data Access (called Hot Player @ Station Casinos) also a patented product, which is currently installed in casinos around the world.

He was honored with the Gold Award for the most innovative gaming product by the American Gaming Technology Summit in 2003 for his Mobile Data Access product.

Mr. Atkinson is also the inventor and developer of the Merlin, the casino visual slot performance tool, which analyzes and performs analytics on the slot floor. This product provides a visual picture showing performance in real-time and historical displays, in living color pictorial form, and live text information from the database. The Merlin product has been installed in some 100 plus casinos world-wide.

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Mr. Timmerman is a video expert, with Reel-TV and its technology. His knowledge and expertise is important to Reel TV's success.

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Completing Slot Repair School for Electronic Gaming Technician in January 1988, Benito was hired that same month at Bingo Palace Hotel & Casino as an entry level slot utility technician rebuilding slot games and performing equipment preventive maintenance for the casino's slot department.

This was the start of a career of continuous promotion.

Benito was soon promoted to Slot Technician and involved with the pre-opening building of the slot floors for the casino openings as follows:

  • Boulder Station, Las Vegas Nevada
  • Louisiana Downs, Shreveport Louisiana
  • Station Casino St Charles, St Charles Missouri
  • Kansas City Station, Kansas City Missouri

Upon returning to Las Vegas after the out of state casino openings, Benito was then promoted to Slot Technician Manager at Boulder Station, and worked on multiple slot expansions there. He was then asked to take over the slot technician department at Texas Station as Slot Technician Manager, then shortly after promoted to Director Of Slot Operations at Texas Station.

Benito was then asked to move to Fiesta Henderson as Director Of Slot Operations and complete several Fiesta Henderson slot expansions. Next Benito was asked to be the Director Of Slot Operations for the planning and opening of Aliante Station in north Las Vegas as Director Of Slot Operations. Several months after the Aliante opening he was asked to take over at Sunset Station as director Of Slot Operations. After a year at Sunset Station, he was asked to take over the 8 properties under the Wild Fire brand as Director Of slot Operations for Station Casinos.

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Support Center

Benito Biancaniello is our Director of Field Service and is committed to delivering the highest level of service to you. You can reach Benito at...

  • Office Tel: (702) 438-7900
  • Mobile Tel: (702) 556-5377
  • Email:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it.